Davis Square Architects (DSA) is an award-winning multidisciplinary design and planning studio with a wide range of expertise. My work at DSA featured a complete brand update, including a visual identity guide to share branding best practices with internal staff to encourage consistency and efficiency, therefore introducing visual standards throughout communications. My goal was to keep the brand as unified and cohesive as possible, creating a lasting impression for the firm as one of the top in its field. The challenge was to create a system that organized and showcased all of the firms’ many capabilities and varied projects, where they could stand individually yet also come together as a whole. Components of the update included marketing collateral and templates, a website redesign, and signage.
Shown: Visual Identity Guidelines, proposal template, market sector slip sheets, PowerPoint template and animated slide deck, website redesign (design and co-development), social media, and office signage.
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