ISD (Innovative Surgical Designs) is a company specializing in the design and manufacturing of equipment and technology used to address the painful condition of spinal stenosis.
For their brand, ISD wanted a modern and clean look to connect to their medical audience, as well as a relatable and humane feel for their patient and user audience. The main design challenge was to successfully incorporate both of these elements in addition to the actual spine itself, which was a requirement — it had to be used in their logo.
Shown: Logo, branding guide, stationery, business cards, mobile site concepting, PowerPoint template, and promotional materials such as t-shirts, keychains, and pens.