Curriculum Associates‘ i-Ready Classroom Mathematics (iRCM) products support every learner on their path toward grade-level success. By connecting to actionable, intuitive data, teachers know where to focus and students become more capable and engaged.
In addition to creating fun and engaging products for students and teachers, my work at Curriculum Associates focuses on making products accessible while still maintaining the quality of the design, with much of the accessibility work adhering to WCAG 2.1 AA color contrast ratio standards. Since joining the company, I have overseen three curriculum-wide accessibility updates for Grades K-8, supervising teams of designers and vendors. The first project showcased is a set of guidelines I designed and developed for one of the updates from start to finish, inclusive of processes and best practices.
Shown: iRCM Remediation Design Guidelines, iRCM Design Team/Vendor Orientation PowerPoint deck (writer, conceptor, creative director and designer).
iRCM Grade 1 Centers Library Cards box package design, iRCM Grade 1 Centers Library Support Cards (supervised and led creative direction).
iRCM Grade 1 Illustrated Vocabulary Cards box package design (designer), iRCM Illustrated Vocabulary Cards (supervised and led creative direction).
PRECISIONvalue is a pharmaceutical marketing agency focused on marketing access, healthcare economic information (HCEI) and pre-approval information exchange (PIE) support.
During my time at PRECISION, I led the concepting and design of dynamic print and digital solutions for branding, sales and marketing initiatives for a variety of global clients and brands, including GlaxoSmithKline (GSK) and Idorsia. The challenges of working within the pharmaceutical industry is getting a lot of information to look good in a small amount of space, and to be creative when working with often-dry content.
Shown: GSK; Zejula Value Proposition PowerPoint deck, Managed Markets Education Series monthly infographics cards and email template, Idorsia; PIE Customer PowerPoint deck.
Davis Square Architects (DSA) is an award-winning multidisciplinary design and planning studio with a wide range of expertise. My work at DSA featured a complete brand update, including a visual identity guide to share branding best practices with internal staff to encourage consistency and efficiency, therefore introducing visual standards throughout communications. My goal was to keep the brand as unified and cohesive as possible, creating a lasting impression for the firm as one of the top in its field. The challenge was to create a system that organized and showcased all of the firms’ many capabilities and varied projects, where they could stand individually yet also come together as a whole. Components of the update included marketing collateral and templates, a website redesign, and signage.
Shown: Visual Identity Guidelines, proposal template, market sector slip sheets, PowerPoint template and animated slide deck, website redesign (design and co-development), social media, and office signage.
Visit the Davis Square Architects website here
Octane is a café specializing in the science of solid, flavorful coffees made with 100% organic natural ingredients and blends, but what really sets them apart is that these blends all have their own personalities celebrating the true essence of coffee.
Octane wanted their brand to emphasize the fun of learning as well as the actual science behind their products, without appearing too scientific or clinical. Using the names of the different compounds that give the blends their own unique flavor, I gave each one a nickname and easy-to-read description accompanied by an illustration of their chemical formula, resulting in smart and playful branding that captures caffeine in its “element” throughout a variety of touchpoints. Chemistry flows through strong black and white, scientific-inspired design complemented by a cheerful collection of primary colors.
Shown: Logo, branding guide, illustrations, complete branding suite, cup, saucer and sugar packets, coffee packaging and bags, travel mug and to-go cups, storefront and interior branding, menu boards and table stands, apron, t-shirts, auto decals, stationery suite, and website design.
EY is one of the largest professional services firms worldwide, providing insights and quality services to help build trust and confidence in the capital markets and in economies the world over. Working within a strongly developed and structured brand, my work at EY focused on pushing the brand’s capacity to find new opportunities for creativity, while still remaining compliant. Through explorations of the brand's limits, combinations of contrasting typography, photography and color lent themselves to eye-catching and creative campaigns for many projects, including a wide variety of large-scale events, thought leadership, and signage.
Shown: Concepting and materials for two events: The Global Reporting Conference and the Diversity Leadership Conference, United Way Campaign posters, and two thought leadership reports: Value of sustainability reporting and the 2012 MENA Cleantech Survey Report.
Artemis is a recruitment and staffing firm that specializes in matching talent with talent, offering a wide range of services specifically tailored to job seekers’ individual skillsets. Their passion is reflected in who they’re representing and working with.
Artemis wanted an upbeat, modern and strong look to their brand. In keeping with Artemis, the goddess of hunting, the logo uses the crossbow and arrow to show advancement and precision, while incorporating the letter ‘A’. Complementing the logo are two sans-serif fonts and a warm color palette of coral and raisin brown as the primary colors, as well as vibrant, genuine photography that captures Artemis’s optimism and forward thinking.
Shown: Logo, branding guide, office branding, stationery suite, brochure, website design, social media, and swag.
Creative Concepts by Julianna Grant is an Etsy storefront specializing in mixed media artwork, including polymer clay and resin jewelry, ornaments, paintings, and home goods. They were in need of a full brand identity that could be used for digital and print products, and the challenge was to come up with a logo and lockup that could be used in both full and abbreviated formats to achieve brand recognition and familiarity.
Shown: full lockup and logo, branding guide, Etsy storefront graphics (mobile and desktop), Instagram graphics, business cards, jewelry display cards, sticker, and stamp.
Visit Creative Concepts by Julianna Grant’s Etsy storefront here
ISD (Innovative Surgical Designs) is a company specializing in the design and manufacturing of equipment and technology used to address the painful condition of spinal stenosis.
For their brand, ISD wanted a modern and clean look to connect to their medical audience, as well as a relatable and humane feel for their patient and user audience. The main design challenge was to successfully incorporate both of these elements in addition to the actual spine itself, which was a requirement — it had to be used in their logo.
Shown: Logo, branding guide, stationery, business cards, mobile site concepting, PowerPoint template, and promotional materials such as t-shirts, keychains, and pens.
A world leader in the arts for over 150 years, Boston University (BU)’s College of Fine Arts (CFA) External Relations Office serves BU’s three schools: the School of Music, the School of Theatre, and the School of Visual Arts. The CFA is a great place for inspiration, as originality and boldness is encouraged. While working for the CFA, my work spanned a colorful and inventive variety of posters, postcards, advertising, brochures, announcements, and cards for many different clients; all defining the university as a leader in the Boston arts scene.
Shown: College of Fine Arts banner trio, Mozart Symphony Hall concert poster, Doriot Dwyer concert poster, The Underpants poster, direct mail postcard, holiday card, and newspaper ad.
AstroTerra is my Masters of Fine Arts thesis which spanned my last two semesters at Boston University. Astrology and gardening are two of my passions; and it is interesting how interchangeable they are — what is above us is reflected below. In my thesis, I fused them together by creating a company that sells specialized gardening products corresponding to the different astrological aspects of the signs and elements. For all twelve signs of the zodiac, there are flowers and colors associated which provide the inspiration for a line of flower packets. The four elements of earth, air, water, and fire serve as useful aids in and around the garden, be it sprinkler attachment or citronella candle. By combining all of these varied products, one can build their own customized astrological garden.
Shown: Logo, gallery exhibition, Earth, Water, Air and Fire series’ products, decals, the FloraFinder guide and Flora series, and invitational postcard.
New England Light Opera is a non-profit musical company that performs concerts of operetta and light early musical theatre in over 25 communities in the New England area. When I was asked to create a seasonal campaign for them, the challenge was to find shared elements between featured shows from different eras, and to bring everything together for a consistent look and feel.
Inspired by the palettes and fonts of the 1920s and 1950s, this fun and upbeat campaign sets the scene through impactful typography and color.
Shown: Trifold mailer, show posters, CD, t-shirt, and canvas tote.
Bookends + Begninnings represents a collection of the written word devoted to my favorite design legends, plus a handy typographic reference tool. By collaging bits and pieces of their work and bright, vibrant colors, I created two books that capture the designers’ Erté and Cassandre’s sumptuous styles and essences. The third, a typographic notebook, explores the distinguishing characteristics of the top ten fonts every designer should have in their repertoire.
Shown: Celebrating Erté, A.M. Cassandre: the Voice of French Advertising, and a typographic notebook.
